A corporate blog is a weblog published and used by the organization to reach the organizational goals. Blog can bring a human personality to a faceless company, which can create a connection between the corporation and the client. It is a new marketing communication tool for the companies.
An example of corporate blog is Dell's Direct2Dell. This team is extremely plugged in to the blogosphere and social media in general. The statement is right in the banner: "A blog about Dell products, services, and customers".
Advantages of corporate blogs:-
Disadvantages of corporate blog:-
Some useful links:
http://en.wikipedia.org/wiki/Corporate_blog
http://www.newcommreview.com/?p=672
http://www.backbonemedia.com/blogsurvey/
http://www.enterpriseblogs.info/corporate-blogging/advantages
http://www.enterpriseblogs.info/corporate-blogging/disadvantages
http://direct2dell.com/one2one/archive/2007/05/01/13147.aspx
http://www.helium.com/items/254062-the-pros-and-cons-of-corporate-blogging
http://buzzmedia.com.my/blog/08/corporate-blogging-breakdown-what-it-and-why-does-my-organisation-need-it
Some prominent corporate blogs in Malaysia:-
http://www.flamed2.com/urban/
http://www.kidchanstudio.com/blog/
http://www.malaysiaairlinesblog.com/
An example of corporate blog is Dell's Direct2Dell. This team is extremely plugged in to the blogosphere and social media in general. The statement is right in the banner: "A blog about Dell products, services, and customers".
Advantages of corporate blogs:-
- Help the organization to develop stronger relationships and brand loyalty with its customers, as they interact with the human face of the organization through blogs.
- It shares useful and engaging content, for example, the latest information, discussion topics and ideas. When customers start commenting, posting or tracking back to blog, companies then able find a better ways to satisfy customers needs and wants, thus facilitating goodwill in the community.
Disadvantages of corporate blog:-
- It’s easy to start a blog but it is hard to be maintained. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake.
- Could be harmful for company if some employees use to write negatively comments about the company, thus leading to bad publicity.
Some useful links:
http://en.wikipedia.org/wiki/Corporate_blog
http://www.newcommreview.com/?p=672
http://www.backbonemedia.com/blogsurvey/
http://www.enterpriseblogs.info/corporate-blogging/advantages
http://www.enterpriseblogs.info/corporate-blogging/disadvantages
http://direct2dell.com/one2one/archive/2007/05/01/13147.aspx
http://www.helium.com/items/254062-the-pros-and-cons-of-corporate-blogging
http://buzzmedia.com.my/blog/08/corporate-blogging-breakdown-what-it-and-why-does-my-organisation-need-it
Some prominent corporate blogs in Malaysia:-
http://www.flamed2.com/urban/
http://www.kidchanstudio.com/blog/
http://www.malaysiaairlinesblog.com/
6 comments:
Corporate blog is sure useful as one of a firm's strategic plan.
Thx for the opinion!
Exactly, nowadays, corporate blog has become a very important strategic plan in order to achieve the company's goals and missions.
~Have a nice day~
I just wonder how many company in Malaysia is utilising corporate blogging?
Dell webpage is quite often visited by people due to the cheap product. good example.
TQ guys!
~have a nice day ahead~
Dear Sir,
According to a survey,in Malaysia corporate blogging is still in infant stage & not much companies are implementing the corporate blogging as their business strategic.
Most prominent are namely, Dell,YTL, JobStreet, Kid Chan Studio,MAS, etc.
~cheers~
Post a Comment